The new AMG Sydney dealership is the second standalone AMG dealership in the world following the opening of a facility in Tokyo earlier this year, but is the first to include full service capabilities.
Located adjacent to Sydney airport’s domestic terminals, the two-storey dealership allows customers to browse new and used AMG models, while personnel at the facility includes an AMG brand manager, sales specialists and AMG technicians, all of whom have graduated from the Mercedes-AMG training academy in Affalterbach, Germany.
Look at me: The inaugural AMG Sydney dealership features a striking louvred LED facade.
The design of the dealership was inspired by the architecture of the AMG head office building in Affalterbach, with louvred panels encasing the fascia of building that feature an LED facade.
Inside the facility are spaces that can be used for events such as market launches and VIP events, while customers can use the latest technology to digitally configure vehicles to their personal preferences.
The outlet also features lounges, a boutique, motorsport exhibits setup to represent a pit lane and consultation areas, while the vehicle handover area is integrated into the showroom, but can be separated if required.
Vehicles on display at the launch included the AMG GT4 Concept revealed at the Geneva motor show, an AMG GT3 race car and the range-topping AMG GT R production model.
Mercedes-AMG chairman of the board of management Tobias Moers said that Australian customers’ desire for AMG products played a big part in the standalone dealership opening.
“Without their passion for the brand, this opportunity would not exist,” he said.
“AMG Sydney defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale.
“This facility serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board.”
By Robbie Wallis
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