Personnel Articles

ASTON Martin has appointed Adam Chamberlain as president of Aston Martin The Americas (AMTA), overseeing the brand’s biggest market.

Mr Chamberlain joins Aston Martin from his previous position as vice president of sales and product management of Mercedes-Benz USA.

He replaces Laura Schwab, who resigned from the position on November 13, 2020 to join EV ute maker Rivian and Ed Moran was nominated interim president. Ms Schwab has since taken legal action against Rivian after being fired.

Mr Chamberlain’s new position at AMTA coincides with the brand’s 70th sales anniversary in North America. His territory covers 35 dealers in the US, five in Canada and locations in Mexico, Brazil, Chile and Peru.

British-born Mr Chamberlain has worked in the automotive industry for 17 years prior to his five years at Mercedes-Benz.

Aston Martin CEO Tobias Moers said: “Adam is a strong leader with a deep understanding of the industry and a proven track record in the important American luxury sports car market.

“As we continue to transform Aston Martin, I know Adam will ensure our customers continue to experience an exceptional customer journey and deliver on our strong ambitions for our biggest market.”

Mr Moers said that an important aspect of Aston Martin’s ‘Project Horizon’ transformation plan is in the brand and commercial areas, and that Mr Chamberlain’s experience here will keep AMTA on an upward trajectory.

North America is the largest market for Aston Martin, where the brand is experiencing significant growth. Now, over a third of all Aston Martin cars sold, are destined for the region.

By Neil Dowling