ASTON Martin Lagonda has appointed Freda Wang as regional president of China and Asia-Pacific, succeeding Michael Peng who has become executive vice president of the region.

Previously vice president of national sales at Mercedes-Benz Canada, Ms Wang joins Aston Martin in its fastest growing market, which set sales records in 2021 and has growth of more than 200 per cent led by popularity of its DBX SUV.

Driven by strong demand in China, Aston Martin’s APAC region wholesaled a record 1815 units in 2021, accounting for almost 30 per cent of Aston Martin’s global wholesale volume.

After working at Mercedes-Benz for more than a decade, Ms Wang brings extensive experience in the automotive industry to Aston Martin, including several leadership positions in China.

She also holds global experience of providing marketing consulting services to several large automotive clients.

Aston Martin chief executive officer Tobias Moers said: “Freda is an excellent leader with extensive global experience in sales, marketing and business development and a proven track record in the automotive industry.

“Our customers in China are extremely important to Aston Martin and I know that Freda is well positioned to deliver on our strong ambitions for our fastest growing market. Our growth in China is also taking Aston Martin to new audiences, with the average customer in the market being 35-years-old and nearly a third of new Aston Martin owners female.”

“I would like to thank Michael Peng for his leadership and achievement in establishing the business foundation in the region.”

By Neil Dowling