ICONIC British brand Aston Martin Lagonda has awarded the coveted Dealer of the Year 2021 for the Asia Pacific Region (APAC) to Aston Martin Sydney.

This is the first time the award has come to these shores and honours the best-performing dealers from the cream of Aston Martin’s national network, celebrating exceptional commitment, initiative and performance in this important region.

From a small base, the ultra-luxury brand has recorded a monthly sales increase of 171.4 per cent in June this year –  equating to 19 new vehicle sales compared to just seven for the same month last year.

The majority of sales were of sportscars, with the remaining sales of the company’s DBX SUV.

Great expectation surrounds the imminent arrival of what Aston Martin says is the world’s most powerful SUV, the DBX 707.

With 23 highly competitive retail partners spanning the vast APAC region, the award is judged by Aston Martin Lagonda on four main metrics – business, sales, marketing and aftersales.

It is the first time that an Australian dealer has won the award, with Aston Martin Sydney adding the achievement to its 2017 Australasian Dealer of the Year accolade.

Aston Martin Australia and New Zealand sales and aftersales manager Nathan Lowe said: “Aston Martin Sydney is a valued partner in our outstanding dealer network.

“The team there is known for its commitment to exceptional customer service and luxury experience, which has been instrumental in winning this prestigious award in a highly competitive market.

“A huge congratulations to the deeply deserving team.

“Locally, Aston Martin is enjoying solid demand across its luxury SUV and sportscar range. Our first SUV, DBX, has gained continued appeal from existing clients and conquests alike, with a new wave of interest being seen for our new DBX707.

“Aston Martin Sydney is strongly contributing to the significant demand for this exciting model around the country, as well as for our wider sports car range spanning Vantage, DB11 and DBS,” added Mr Lowe.

Matt Tunstall, the dealer principal of Aston Martin Sydney, said: “We are truly delighted and humbled to receive this prestigious honour from Aston Martin Lagonda.

“Our team is dedicated to delivering outstanding results and experiences for our partners and clients, and we are incredibly pleased by the impact of our team’s commitment at a regional level.

“I would like to sincerely thank my team at Aston Martin Sydney for their extraordinary passion and continuous pursuits for excellence.”

“The Aston Martin model range has undergone a phenomenal transformation and we’re thrilled by the level of interest and demand locally.

“We are honoured to bring the world of Aston Martin – spanning luxury, engineering excellence and craftsmanship – to our discerning clientele in Sydney and wider NSW,” added Mr Tunstall.

Aston Martin Sydney describes itself as “an authorised and official Aston Martin dealership dedicated to offering an unrivalled quality of service and expertise” that provides “outstanding and personalised service spanning sales, aftersales and ownership”.

By Peter Barnwell