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AUDI Centre Parramatta in Sydney’s west has reinforced its position as one of the German prestige brand’s highest-performing dealerships, taking out the 2016 Major Metropolitan Dealer of the Year award.

This is the Parramatta dealership’s second successive DOTY award and its fourth in the past five years, following consecutive wins in 2012 and 2013.

The awards program has been running since 2007, and the latest results brought other familiar names to the fore, with 2014 winner Audi Centre Mosman in Sydney’s lower north shore runner up in the major metro category last year, and Audi Five Dock based from Sydney’s inner-west – another former winner – in third place.

All three dealerships are part of the Autosports Group, led by managing director and CEO Nick Pagent.

Audi Centre Geelong in Victoria – part of the large Rex Gorell Family Group – was a first-time winner in the Metropolitan DOTY category, finishing ahead of Audi Centre Springwood, south of Brisbane, and Audi Alto Pennant Hills in Sydney’s northern suburbs.

Top Sports: Audi dealerships in Parramatta, Mosman and Five Dock, led by Autosports Group managing director and CEO Nick Pagent (fourth from right), were again top performers in the annual DOTY awards

In the rural/provincial category, Audi Centre Townsville in Queensland won its sixth DOTY award, ahead of Audi Centre Toowoomba, Queensland, and Audi New England in Tamworth, north-east New South Wales.

As with other retail incentive programs, the Audi DOTY awards are determined by assessing dealerships’ performance across all areas of the business, including sales, aftersales, marketing innovation and customer service satisfaction.

At a presentation ceremony at the Sydney Opera House this week, Audi Australia managing director Andrew Doyle said: “The automotive business is changing rapidly, and to stay ahead we need a highly energised and committed group of dealerships that will continue to deliver the best customer experiences in Australia.

“The recognition of this top performance by Audi Australia is as critical as the achievement itself, and that’s what our Dealer of the Year awards celebrate.

“While we are only able to award one winner each year, the level of competition makes it clear that our entire network is focused on establishing new standards of excellence in every business area.”

Individual awards in areas such as sales (new and used), parts and service and business and marketing management were also presented.

By Terry Martin

Audi Centre Geelong