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FOUR of the world’s finest automobile brands have a new multi-million dollar home with the opening today of Barbagallo Group’s huge new showroom in the Perth suburb of Osborne Park.

It provides a substantial increase in showroom space for each marque – Rolls-Royce, Ferrari, Maserati and Aston Martin – and, despite some slowdown of car sales because of the quiet Western Australian economy, indicates a strong belief by the company in a strengthening of the WA economy for the near future.

Aston Martin Asia Pacific president Patrik Nilsson said that “Perth is a significant market for Aston Martin in Australia and this multi-million dollar investment by Barbagallos is a testament to the brand’s strong presence and growth in Western Australia”.

The official opening today coincides with the Perth unveiling of the latest model, the DB11, which is the first product launched under Aston Martin’s Second Century plan and the new showroom has been designed to meet increasing demand for the marque in WA.

Showroom space includes a dedicated Aston Martin lounge and private rooms where customers can tailor their new car through the Q by Aston Martin personalisation service.

Barbagallo Group director and Aston Martin Perth dealer principal Vince Barbagallo said that “our investment in the new, state-of-the-art showroom truly reflects the demands of our customers, who have a strong affinity with Aston Martin”.

Rolls-Royce Motor Cars also officially opened its showrooms in the same building, centering the event on the new Rolls-Royce Dawn.

The opening of the showroom and display of the Dawn was attended by Rolls-Royce Motor Cars’ Asia Pacific product manager Sven Grunwald.

Barbagallo Group – which started as a mechanical workshop in 1967 by brothers Alf and Tony Barbagallo – was appointed WA’s Rolls-Royce dealer three years ago.

At the official opening of the showroom today, the fourth for Rolls-Royce in Australia, Barbagallo Group director and son of Tony, Vince Barbagallo, said “today marks a milestone for Barbagallo Group, a sign of our confidence in the WA market, three years after we have already started commissioning Rolls-Royces with our customers.

“With Dawn, one can enjoy the vast expanse of beautiful WA scenery in the most social Rolls-Royce ever built.”

Mr Grunwald added that he would “like to congratulate Barbagallo Group on the opening of this beautiful new showroom. I thank them for their commitment to the brand since we appointed them in 2013”.

The new 327 square-metre showroom for Rolls-Royce Motor Cars Perth houses three Rolls-Royce motor cars with a lounge that allows customers to configure their car using colour, wood and leather samples from the manufacturing plant at Goodwood, West Sussex.

Strategically positioned in Perth city with easy access to the Mitchell Freeway, the new showroom will also incorporate a service facility which is fully supported by the Rolls-Royce plant in Goodwood and equipped with the latest technology to service Rolls-Royce cars.

 

 

By Neil Dowling

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