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AN average of 4.1 million fans tuned into the Seven Network across the weekend to enjoy the annual Bathurst 1000 race.

The 2021 Repco Bathurst 1000, part of the Supercars round, had Seven claim an average of 1.28 million viewers on the Sunday to watch Chaz Mostert and Lee Holdsworth take victory for Walkinshaw Andretti United.

Seven claimed that the viewer numbers were a 11.2 per cent increase on the 2020 event that was telecast by rival Network 10.

It said the total audience reach exceeded 4.1 million people across Channel 7 and 7mate.

More than three-quarters of the people who watched the race on television watched it on Seven, while more than 18.6 million minutes were streamed on 7plus, which grabbed a 64 per cent share of the event’s live streaming.

It was the first time Mostert and Holdsworth had shared the drive and created the 35th win at Bathurst for Holden and the first for the latest Walkinshaw Andretti United team.

Seven’s head of network sport Lewis Martin said: “The Bathurst 1000 is the pinnacle of Australian motorsport and the huge audiences engaged with this year’s adrenaline-charged action on Mount Panorama show that Supercars are back where they belong – on Seven.”

For perspective, Mediaweek reported that Channel 7 (alone) had 747,000 viewers for the Bathurst race on Sunday. Following, in prime time, the first BBL match of the year which saw the Sydney Sixers beat the Melbourne Stars with 504,000 viewers.

By comparison, The Sunday Project had 313,000 tune in from 7pm as the show talked to the ‘sexiest man alive’ Paul Rudd and The Graham Norton Show then had 263,000 viewers. On the ABC, a repeat of Death in Paradise had 454,000 viewers. 

The most watched program on the Sunday was the Nine News with 936,000 metro viewers against Seven with 880,000 metro viewers.

Supercars’ current free-to-air broadcast deal with the Seven Network runs until the end of 2025.

By Neil Dowling

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