Announced at the Rolls-Royce Motor Cars world dealer conference in London recently, the Berkshire dealership – located five minutes down the road from Ascot Racecourse – was the standout performer in three categories: the overall award for which all 130 dealers worldwide are eligible, a regional award (encompassing the UK, West/South Europe and Russia) and the Innovation Excellence Award.

In the Asia-Pacific region, which includes Australia, Rolls-Royce’s Tokyo dealership again took out the DOTY title.

Sunny side up: Rolls-Royce Motor Cars Sunningdale in England has set “a new global standard” for the British luxury marque’s global dealer network.

As previously reported, Rolls-Royce Sydney last year won a ‘Best Cool, Modern, Luxury Activity’ award for its launch of the Dawn convertible in 2015.

This time around, an award for ‘Best Black Badge Activity’ was presented to Rolls Royce Abu Dhabi for its launch of the Wraith Black Badge and Ghost Black Badge variants. The UAE dealership also won awards for Best Bespoke Dealer Worldwide and Middle East and Africa DOTY.

Other regional DOTY winners were Rolls-Royce dealerships in Greenwich (Americas), Beijing (China), and Cologne (Germany, North/East Europe), while the Provenance DOTY award (for pre-owned vehicles) went to Rolls-Royce Bahrain and the Ownership Services DOTY was Rolls-Royce Los Gatos in California.

Rolls-Royce Black Badge trophy

In presenting the awards, Rolls-Royce Motor Cars chief executive Torsten Mueller-Oetvoes said: “The success of Rolls-Royce Motor Cars has been built on the backbone of the commitment of our dealer partners, who serve as ambassadors for our marque in every corner of the world.

“The awards recognise exceptional customer service and Rolls-Royce Motor Cars Sunningdale has set a new global standard.”

BMW-owned Rolls-Royce sold 4011 vehicles last year – the second-highest result in the marque’s 113-year history, and 226 more than in 2015 – through its global network, which includes four dealerships in Australia (Gold Coast, Sydney, Melbourne and Perth).

It delivered 37 new vehicles in Australia last year, up from 30 in 2015.

By Terry Martin

Rolls-Royce DOTY trophy