In addition to his role in EMEA (Europe, Middle East and Africa), he will join the Cartelux global leadership council.
Mr Genin will focus on scaling Cartelux adoption and expanding solutions for clients in the region. Cartelux’s clients include Mini, Nissan, Toyota, BMW, Kia and Volkswagen.
He has previously held marketing and sales leadership roles with corporations including Ford and Nissan, and joins Cartelux from Nissan where he led brand and communication strategy across Europe.
Cartelux founder and CEO Josh Williams said: “Hervé is a highly respected industry leader and it is an honour to be working with him as we roll out global programs for the world’s most innovative brand across auto, property, cpg finance and many other categories.”
Mr Genin said: “Cartelux is by far the most seamless and innovative marketing tool for local area marketing I have seen in various industries from an end user perspective.”
“I’m delighted to be joining Cartelux and, by leveraging the power of Cartelux, accelerate EMEA brands’ local digital customer experience transformation with speed, agility, cost efficiency and brand compliance.”
By Neil Dowling