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On the rise: Colin Christie’s rise through the ranks at Subaru Australia has culminated in his promotion as managing director, a move that comes less than six months after becoming director of sales and marketing.

SUBARU Australia sales and marketing director Colin Christie has been promoted to managing director of the company as Nick Senior becomes chief executive of parent Inchcape Australasia.

Effective October 1, the moves follow the appointment of Inchcape Australasia CEO George Ashford to the role of Regional (Asia) CEO, Inchcape’s largest market following the merger of the North Asia and South Asia regions.

Mr Christie’s latest promotion comes less than six months after moving up to sales and marketing director from general manager of sales – a position he had held since August 2014, having earlier served for three years as general manager of aftersales.

Nick Senior

Nick Senior

Mr Senior had held the top job at Subaru Australia since 2005, having previously served as general manager and, before that, in a variety of senior positions spanning corporate affairs, advertising and marketing.

A qualified accountant, Mr Christie has two decades’ experience working with Inchcape, the automotive distribution, retail and logistics specialist that has Subaru Australia, Subaru of New Zealand, AutoNexus, Inchcape Automotive Retail and prestige automotive group Trivett in its stable.

He has served in a variety of roles including company accountant for the Volkswagen brand, finance manager for Inchcape Retail, business development manager for the Inchcape Group and commercial manager at AutoNexus.

His first Subaru appointment came in 2008 as general manager of finance and operations, a position that included serving as a company director.

There is no replacement sales and marketing director, with national sales manager Patrick Bourke and national marketing manager Amanda Leaney continuing to report directly to Mr Christie, who in turn continues to report to Mr Senior.

Mr Senior now reports to London-based Inchcape Group CEO Stefan Bomhard.

By Terry Martin