MOTORCYCLE Holdings has created a new senior executive position and appointed Kellie Cordner as executive general manager of customer growth and marketing. 

The newly created role brings together marketing, communications, customer insight, data and artificial intelligence capabilities into a single enterprise team across the ASX-listed motorcycle retailer and distributor’s retail and wholesale operations. 

Reporting to MotorCycle Holdings chief executive Matthew Wiesner, Ms Cordner also joins the executive leadership team. 

Mr Wiesner said the decision to create the role at executive level was deliberate. 

“Customer expectations continue to evolve, and so must we,” he said. 

“This is about building one integrated growth capability – data, technology, insight and marketing working together – rather than five capabilities working alongside each other. 

“Putting it at the executive table is a signal about where we are investing, and Kellie is the right person to build it.” 

Kellie Cordner, executive general manager of customer growth and marketing MotorCycle Holdings

Ms Cordner has more than two decades of executive leadership experience in marketing, customer experience and digital transformation. 

She was chief marketing officer at Carsales for almost seven years and chief marketing officer at Wesfarmers OneDigital, where she led the launch and growth of the OnePass subscription program and partnerships with retailers including Bunnings, Officeworks and Priceline.  

Ms Cordner is also a non-executive director of ASX-listed finance group Solvar and a member of Monash University’s Marketing Industry Advisory Board. She holds a bachelor of business (marketing).  

She said the opportunity for MotorCycle Holdings was to build on the business’s existing strengths.  

“MotorCycle Holdings has market-leading retail and wholesale businesses, a strong portfolio of brands and customers who are genuinely passionate about what they buy,” she said.  

“The opportunity is to connect those strengths – to use data and AI to understand customers at scale, and to build a marketing capability that turns that understanding into growth. 

“Very few businesses in this country own as much of their category as this one does.” 

MotorCycle Holdings (ASX: MTO) was founded in 1989 and operates 55 retail and wholesale outlets across Australia and New Zealand.