Following a competitive pitch reflective of an exclusive sportscar-maker, the agency said it was optimistic about the future as it prepares to further grow the brand.

Not that Porsche has any problem with market performance. It has reported a 6.9 per cent sales increase this calendar year to date against a market that has fallen 7.9 per cent overall.

Its rivals include Ferrari (+21.3% YTD) and Maserati (-29.9%).

PCA director of marketing and motorsport, Toni Andreevski, said DDB’s strong understanding of how emotion drives growth is fundamental to Porsche’s ongoing success in Australia.

“We are delighted to be partnering again with DDB Melbourne as we look to engage the next generation of Porsche owners and continue to push the boundaries,” Mr Andreevski said.

“It’s a very exciting time of growth for Porsche and we need a strong, innovative creative partner to help us continue to deliver results and underscore Australia’s respect and love of Porsches.

“The team at DDB Melbourne, led by (DDB Melbourne managing director) Kate Sterling and Anthony Moss, are a brilliant fit for our business and bring a strong understanding of the Porsche brand.”

All the media for Porsche in Australia remains with Omnicon’s PHD agency.

DDB first won the account in 2015 from The Ross Partnership. At the announcement in July 2015, PCA said it was an “exciting time to drive the Porsche brand forward”.

“We need a strong, innovative creative partner to help us continue to deliver results,” the company said.

DDB Melbourne, then led by David Brown and Darren Spiller, said: “The way they (Porsche) spoke about their company being a Porsche family from a global perspective, that’s very much where we’ve been trying to create in Melbourne.

“It is part of the family and we’re in it together, and we’ll take responsibility for where clients are heading. To do this with a brand like Porsche is a great opportunity for us.”

By Neil Dowling