MORTGAGE and finance broking aggregator LMG, previously Nodifi, has launched a dealer-focused referral platform designed to connect car retailers to finance specialists.

Asset Finance Exchange (AFX) said it is a solution to connect referral partners, such as dealerships, with experienced national or state-based asset finance specialists.

AFX, part of Australia and New Zealand’s biggest aggregator, LMG, links referrals from dealerships to trusted asset finance specialists via its proprietary technology. 

The company’s general manager, Jordan Mutton, said it provides dealers with more choice in a bid to increase finance penetration.

“The Asset Finance Exchange places control in the hands of dealers, providing them the opportunity to connect with a range of asset finance specialists, not just one,” he said.

“We understand floorplan financiers don’t always cater for those tricky customer profiles.

“AFX helps alleviate such issues by providing dealerships with access to a broader range of lenders through trusted referral partners – in most cases, securing the sale is reliant on finance approval.”

Mr Mutton said that additional work is underway to expand the services available to dealers.

“We have an in-platform reviews system now being scoped,” he said.

“This is a system that will provide dealerships with even greater transparency on the experience other dealerships have had with the referral partners.”

AFX recently obtained ISO 27001 certification as it doubles down on its infosec protocols. 

“Keeping dealerships and their respective clients’ data secure has never been more important than in today’s landscape,” Mr Mutton said.

Jordan Mutton

“Obtaining ISO 27001 certification and our pursuit of SOC2 Type2 certification are just a couple examples of our commitment to keep our partners safe, something that has been a key focus ahead of taking AFX to market.”

Asset Finance Exchange is now available to all Australian-based dealerships, with a future white-label referral portal in the pipeline for early 2025.