Personnel Articles ,

GUMTREE’S head of Motors, Richard Dicello, has expanded his role to become dealer sales director for both Gumtree Cars and Autotrader.

In this new role, Mr Dicello will be pivotal in launching a combined and single proposition for car dealers across the assorted, and Gumtree Cars offerings.

Carsguide Autotrader CEO Shaun Cornelius said this offering will provide three shop windows for partners, with a combined 38 million-plus visits per month, as well as access to a strong suite of dealer tools.

He said this would deliver more value through increased buyer connections and product improvements. The combined proposition offers dealers a competitive advantage, benefiting from three powerful car platforms.

Mr Cornelius said Mr Dicello has already forged strong dealer relationships through his work with Gumtree Cars.

“We see this only increasing as he further embeds himself across both businesses. We’re excited to announce Richard’s new role to our dealer network as the next key step in our integration planning.”

Mr Dicello brings to the role more than 20 years of diverse automotive experience, including as CEO of a major automotive and leisure finance and insurance company, uFinance, and nearly 10 years with BMW, leading Financing & Alphabet Fleet Services.

As part of the integration planning, CarsGuide Autotrader and Gumtree Cars has also announced its Early Adopter Offer, in an effort to extend the dealer relationship to access the benefits of CarsGuide, Autotrader and the Gumtree Cars platforms.

By Neil Dowling

Dealer Solutions