BMW Group has promoted Steven Dunn to general manager of BMW Motorrad Australia.
He succeeds Andreas Lundgren who takes up the position of managing director at BMW Financial Services in New Zealand.
Mr Dunn brings more than 30 years of automotive industry experience. After spending more than two decades at Nissan Motor Company, he joined BMW Group Australia in 2019 as head of training and retail HR.
In this position, he introduced an innovative omnichannel training solution that changed digital training processes and increased business outcomes.
He also developed BMW Group Australia’s award-winning apprenticeship program, designed to support the automotive industry by training the next generation of technicians.
In 2022, Mr Dunn moved to head of technical operations and customer quality, where he led advancements in roadside assistance, warranty services and customer relations.
He also played a major role in the rollout of the global “Proactive Care” pilot program which increased BMW’s customer support and enhanced customer experiences.
BMW Group Australia CEO Wolfgang Buechel said: “Steve’s 30 years of automotive experience, proven leadership, strategic vision, and deep connection to motorcycles make him the ideal choice to lead BMW Motorrad Australia as we continue to expand in this dynamic and exciting market.”
Mr Dunn’s passion for motorcycles started in his youth. He enjoys on and off-road riding with his current favourite motorcycle, the BMW F 900 GS.
This enthusiasm reflects his strong connection to the BMW Motorrad brand.
BMW said his passion, combined with extensive professional experience, interpersonal skills and leadership capabilities makes him uniquely qualified to lead BMW Motorrad Australia in its next phase of growth.
Mr Buechel expressed his gratitude to Mr Lundgren for driving ongoing transformation and sales growth, including record-breaking sales to close the year.
This leadership transition follows a historic milestone for BMW Motorrad Australia, which achieved record-breaking sales in 2024 with 3549 motorcycles sold across the country.
By Neil Dowling