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Moving up: Lucy McLellan will now be responsible for FCA’s PR functions for the Asia-Pacific region.

FIAT Chrysler Automobiles (FCA) Australia director of corporate communications Lucy McLellan has been promoted to the newly created position of head of PR and communications for the Asia-Pacific region and head of corporate communications – Australia.

Ms McLellan has led FCA’s PR department for the past two-and-a-half years and has worked for the company since early 2012, filling a number of roles in those early years across corporate affairs, sponsorship, sales and internal communications.

She previously spent four years at BMW Group Australia in corporate communications, rising to product communications manager.

Ms McLellan will remain based at FCA Australia’s Port Melbourne HQ, moving to offices throughout the region as required. FCA’s APAC regional headquarters are in Shanghai, China.

Among Ms McLellan’s first duties will be the launch of Jeep’s new manufacturing facility in Ranjangaon, near Pune in western India.

Glenn Butler

She now reports to FCA APAC chief operating officer Paul Alcala, who replaced Mike Manley as regional chief in January and is responsible for all markets throughout Asia-Pacific, excluding China. FCA has its own COO for China, Daphne Zheng.

Ms McLellan’s role as head of corporate communications – Australia will see her continue to oversee PR strategy for this market, however the lead media executive will now be Glenn Butler, who steps up from senior manager to director of the department.

A former motoring journalist, Mr Butler has been with FCA for six months, having moved from Bauer Trader Media where he was editor of Wheels magazine and

He now reports directly to FCA Australia president and CEO Steve Zanlunghi.

The company is currently recruiting to fill Mr Butler’s previous role as senior manager of corporate communications.

Among other changes in the department, Alessia Terranova was recently promoted to PR and communications manager, focusing on lifestyle media and internal communications, while Sarah Williams has moved from network development to corporate communications executive, responsible for press fleet management.

By Terry Martin

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