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Driving force: Bruce Chellingworth is charged with helping car companies drive sales and market-share growth by leveraging the insights gained from JD Power’s independent market research.

RESEARCH firm JD Power has appointed Bruce Chellingworth as its new country manager for Australia, replacing Loi Truong who was in the position for almost four years.

Based in Sydney, Mr Chellingworth is a former Toyota Australia executive who brings 25 years’ experience with the Japanese brand to the role at JD Power.

Most recently, Mr Chellingworth served as Toyota’s national manager of service training, and over the years he worked in a wide range of areas across the business – at a national and district level – including sales, parts and service, training and network development.

He also worked for five years at a dealership level with Toyota.

In a statement, JD Power said: “Bruce will be working closely with clients to help them drive sales and market-share growth by leveraging voice-of-customer insights to align retail experience delivery with rapidly evolving customer expectations”.

The new position also sees him become a director of the company.

Mr Chellingworth is one of many experienced Toyota executives taking on high-profile new positions in the local automotive industry, following the closure of its Sydney office at Caringbah, near Botany Bay, late last year as it consolidated its operations in Port Melbourne.

This was part of Toyota’s transition to a national sales company following the shutdown of its Australian manufacturing operations last October.

As GoAuto has reported, just 80 of the 360 people employed at Caringbah made the move to Melbourne, leaving some 280 staffers to take a redundancy package or retire at the end of last year.

JD Power has advised that Mr Truong has left the company.

By Terry Martin

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