AUSTRALIAN ad-tech company Cartelux has appointed Geoff Reilly as chief financial officer to drive its financial function through the next stages of growth.

Mr Reilly will be responsible for guiding Cartelux through its current phase of rapid expansion as it closes its seed funding round and aims for a significant Series A round later this year.

He has more than 20 years of experience in Australia and internationally in the capital markets, operations and financial functions of technology companies, and more specifically enterprise SaaS start-ups with similar business models to Cartelux.

He was previously chief financial officer at TradeGecko and helped steer the Singapore-based business through its merger with Intuit in late 2020.

“I’m very excited to be joining Cartelux at this important time and look forward to working with Josh Williams and the executive team in their objective of executing the delivery of the business’ global growth strategy,” Mr Reilly said.

“My aim is to build on Cartelux’s strength and negotiate the best opportunities for the business through its next phase of funding.”

Cartelux CEO and founder Joshua Williams said Mr Reilly’s appointment signified an important milestone for the company as it looks to the next phase of its growth.

“Geoff’s appointment will ensure Cartelux can navigate its way through this crucial phase of our journey, scaling global operations and navigating significant growth,” he said.

“He brings extensive international experience and has successfully driven a number of substantial growth programmes throughout his career.

“As we continue to evolve as a company, Geoff’s financial acumen, steady demeanour and strategic thinking is a great addition to our leadership team, and Cartelux.”

By Neil Dowling