BAYBRIDGE Lawyers, the law firm representing some of Australia’s most prominent brands, has appointed Genevieve Hehir as a new commercial partner in the automotive practice area.

The practice said that Ms Hehir’s arrival marks a significant milestone for the firm, bringing unparalleled expertise and a proven track record of success.

It said that she “brings a wealth of knowledge and experience in the automotive sector, representing a pivotal step in the firm’s growth strategy.”

“Genevieve has represented clients on the Federal Chamber of Automotive Industries’ legal committee and is a trusted advisor to the industry’s biggest players,” Baybridge said.

Genevieve Hehir

“Her impressive client portfolio spans leading automotive importers, distributors, and dealers across all segments – including passenger, luxury, commercial, electric, hybrid, heavy trucks and freight vehicles from China, Europe, UK and the US.

“Genevieve has been instrumental in establishing automotive franchises from the ground up in Australia and advising global brands on market entry, franchising, and compliance.”

Ms Hehir said: “I am honoured to join Baybridge and collaborate with such a talented team.

“I look forward to contributing to the firm’s continued success and helping our clients navigate their most complex legal challenges, particularly with the exciting times ahead in the automotive industry.”

Baybridge CEO and managing partner Marwan Kojok said: “We are thrilled to welcome Genevieve to Baybridge.

“Her impressive background and expertise add to our firm’s strong ties with building and scaling brands across the globe.

“Genevieve’s dedication to her clients aligns perfectly with our commitment to delivering top-tier legal services.”

He said that with the appointment of Ms Hehir, Baybridge boosts its female partners to 85 per cent of the leadership team.

By Neil Dowling