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GEELONG dealership Till Hino has expanded its market area and broadened the reach of the Japanese truck maker by opening a new outlet in Ballarat.

Till Hino has become the latest dealership for the brand after opening its purpose-built premises and appointing its Geelong sales manager Rob Angus as general manager at Ballarat.

In keeping with Hino’s plan to expand first into regional areas, the company’s general manager of brand and franchise development, Bill Gillespie, said Ballarat was identified as “an exciting opportunity”.

“Given their excellent results in the Geelong market, Till Hino was the obvious choice to lead that expansion,” he said.

“Since their purchase of the Geelong dealership in 2017, the team at Till Hino, led by dealer principal Brad Till, has continually delivered an excellent experience for their customers, the results of which were apparent with their recent success at the 2020 Hino Dealer of the Year awards with the Regional Sales Excellence title.”

Brad Till

Till Hino dealer principal Brad Till said: “To service the needs of our Ballarat customers, we launched an on-site service van there two years ago. Opening a sales branch is a natural progression from this.”

“While there was an initial quiet period in early March, we increased our marketing efforts, which has resulted in the strongest ever sales month and second largest service month for our Geelong dealership.

“Similarly, sales and service bookings have been strong in Ballarat.”

Mr Till said the branch in Ballarat would continue the company’s culture of involvement in the local community and sponsorships.

“We are proud sponsors of the Victorian Rally Championship and the Geelong Supercats basketball team and we look forward to similar relationships in the Ballarat community,” he said.

Read more: Hino eyes 30 percent share

By Neil Dowling

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