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Masayuki Igarashi

HONDA has announced a shake-up of its Asia and Oceania senior management, with high-ranking executives Masayuki Igarashi and Shinji Aoyama taking on new roles within the Japanese company.

Mr Igarashi has been poached from Honda’s North American division, where he will assume the role of president and CEO of Asian Honda Motor Co, as well as chief officer for regional operations in Asia and Oceania, which includes Australia.

He will also remain an operating officer for Honda, a title he previously held in North America.

Mr Igarashi currently serves as the executive vice president of both Honda North America and American Honda Motor Co, and was chief operating officer of Honda’s power equipment operations prior to his stint in the US.

Having been with the Japanese manufacturer since 1988, Mr Igarashi also held posts in countries such as China and Vietnam.

Shinji Aoyama

Meanwhile Mr Aoyama, who is the current president and CEO of Asian Honda Motor Co, and operating and chief officer of regional operations in Asia and Oceania for Honda Motor Co, will take on three new roles in North America.

He will assume the role of managing officer and vice chief officer of regional operations in North America for Honda Motor Co, senior executive vice-president and chief operating officer of Honda North America, as well as senior executive vice-president and chief operating officer of American Honda Motor Co.

Mr Aoyama joined Honda in 1986, and has worked for the company in a diverse range of roles across Asia and Europe – in both its motorcycle and passenger car divisions.

From April 2013 to March 2017 he served as chief operating officer of motorcycle operations for Honda Motor Co, and has previously worked as general manager of the motorcycle business planning office, motorcycle operations in Japan, and president and director of Honda motorcycle and scooter in India.

Both Mr Igarashi and Aoyama will assume their new roles on April 1.

By Robbie Wallis

Intercontinental: Long-time Honda employees Masayuki Igarashi (left) and Shinji Aoyama will assume new senior management roles at the company, starting April 1.

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