Marketing, News

TOY-maker Mattel is to launch the Hot Wheels Formula 1 Collection in Australia with a pre-order soon available for the Hot Wheels Premium Series.

The release of the models, which coincides with the Australian Grand Prix, follows Mattel signing a multi-year partnership deal with Formula 1.

The collection has eight Formula 1 teams across Hot Wheels Singles, five-pack assortments and Premium products. Each 1:64 die-cast car is designed to race on the Hot Wheels orange track, while the premium cars feature intricate details to replicate an actual F1 car, including a metal body and chassis, authentic team liveries and Pirelli branded tires to further bring the car to life. 

Mattel is also releasing the Hot Wheels Formula 1 Sprint & Grand Prix Race Circuit track sets, to be released globally at major retailers in the second half of the year.

The track sets allow racers to battle to overtake each other in high-octane racing on the sets equipped with either a kid-powered gas pedal booster or two-speed three-lane booster and manual DRS diverters, to give the car an extra edge. 

Mattel Asia Pacific’s senior director of marketing, Tim Nolan, said “Hot Wheels is proud to be partnering with Formula 1, as the world’s most high-octane racing series comes to Australia.”

“Formula 1 creates such an electric atmosphere for racing fans across the country, and we’re looking forward to Hot Wheels fuelling excitement in the lead-up to the Australian Grand Prix,” he said.

Formula 1’s chief commercial officer Emily Prazer said it was fantastic to see the release of the Hot Wheels Formula 1 collection in Australia. “We want to increase our fans’ passion for racing, and these superbly and intricately designed cars will allow Australian fans to experience the drama and excitement of our exciting sport at home.” Pre-order for the Hot Wheels Formula 1 2025 collection will be available soon. 

The five-pack assortment has race cars in 1:64 scale with each die-cast vehicle featuring graphics of five of the hottest racing teams on the circuit including McLaren Formula 1 Team, BWT Alpine F1 Team, MoneyGram Haas F1 Team, Visa Cash App RB Formula One Team and KICK Sauber F1 Team.

This set is designed for true automotive enthusiasts who appreciate the legacy and collectability of a Hot Wheels and Formula 1 collaboration and is ideal on display or recreate legendary moments from the pinnacle of motorsport on the Hot Wheels Formula 1 Sprint RaceTrack Sets.

The Premium Formula 1 race cars are each 1:64 scale and feature a metal body and chassis, ‘Real Riders’ tyres with authentic details to replicate the actual, real-life race car and set on a display plinth.

Cars available include those from McLaren Formula 1 Team, Oracle Red Bull Racing, Mercedes-AMG Petronas Formula One Team, BWT Alpine F1 Team, MoneyGram Haas F1 Team, Visa Cash App RB Formula One Team, Williams Racing, and Stake F1 Team KICK Sauber.

By Neil Dowling

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