HYUNDAI has extended its longstanding partnership with the Brisbane Lions for a further three seasons, continuing one of the Lions’ most enduring commercial relationships through to the end of 2029.

Hyundai Motor Company Australia (HMCA) has been a sponsor of the Lions since 2008, and the renewed agreement will take the partnership to more than 20 years.

To celebrate Hyundai’s ongoing commitment to the Lions, Hyundai will give one fan the chance to win a Hyundai ahead of the Lions’ QClash match against the Gold Coast Suns in Round 23.

Brisbane Lions and Hyundai extend major partnership

As part of the renewed agreement, Hyundai will remain a major partner of the Brisbane Lions, with its logo continuing to feature prominently on the upper back of the men’s guernsey. 

Hyundai will also expand its investment across the club’s women’s program.

Brisbane Lions chief executive officer Sam Graham said the renewal reflected the strength of a partnership built on shared values, loyalty, and a deep connection with the Lions community.

Brisbane Lions chief executive officer Sam Graham

“Hyundai has been part of the Brisbane Lions journey through some significant change since first joining us in 2008, and its continued belief in our club, our players, and our fans means a great deal,” he said.

“We are delighted to renew this partnership and look forward to continuing to work closely with the Hyundai team to bring it to life for our members, fans, and the broader Lions community.”

HMCA chief operating officer Gavin Donaldson said Hyundai was excited to extend its long-term partnership with the Brisbane Lions.

HMCA chief operating officer Gavin Donaldson

“Hyundai is thrilled to be extending our long-standing partnership with the Brisbane Lions, and we are particularly proud to be placing a greater emphasis on the club’s women’s program,” he said.

“This partnership represents so much more than a logo on a guernsey – it represents a mutual passion for supporting the Lions community.

“We’re looking ahead with a great sense of excitement about what both organisations can achieve together.”

Brisbane Lions and Hyundai extend major partnership to 2029