Marketing, News , , ,

HYUNDAI Motor Company and Kia Corporation are to jointly sponsor the FIFA Women’s World Cup Australia and New Zealand 2023 as FIFA’s official mobility partners.

The arrangement is part of an extended partnership with FIFA through to 2030.

The two car-makers, under the umbrella of parent company Hyundai Motor Group, have sponsored the FIFA Women’s World Cup since 1999 (Hyundai) and 2007 (Kia).

This year’s world cup will carry a strong emphasis on the growth and development of the women’s game.

Hyundai Motor Group president Karl Kim said: “Women’s football has made great strides over the years, building its own independent following and prospering more than ever.”

“Hyundai Motor Group is proud to be on this journey with the great sport of football for the past 24 years and looks forward to supporting women’s football for years to come.”

As FIFA’s official mobility partners, Hyundai Motor and Kia will provide transportation operations during the matches in Australia and New Zealand.Through their global distribution networks, they will offer a diverse range of eco-friendly vehicles to move teams, officials, VIPs and guests between venues.

Hyundai Motor will deliver a total of 371 vehicles (235 in Australia and 136 in NZ) and Kia will provide a total of 223 vehicles (119 in Australia, 104 in NZ).

As part of the sponsorship, Hyundai Motor and Kia vehicles will be displayed in brand activation areas at tournament stadiums. Hyundai Motor will show its all-new Kona and Ioniq 6 all-electric models and Kia will show its dedicated all-electric models, the new EV9 and EV6 GT.

The iconic FIFA WWC Trophy was displayed at the Hyundai brand site during National Fieldays on June 17 at Mystery Creek, NZ, for the enjoyment of fans. 

Hyundai Motor will also provide vehicles for the Trophy Tour as it stops by the cities of Hamilton, Wellington and Dunedin.

As part of its sponsorship, Hyundai Motor Company will team up again with the FIFA Museum.

This year marks the fourth collaboration between Hyundai and the FIFA Museum following the special World Cup exhibitions held in Moscow (2018), Paris (2019) and Doha (2022). 

The exhibition will be held at the FIFA Fan Festival in Sydney for the duration of the tournament, in celebration of the women in football and the development of the Women’s World Cup.

Kia will promote the Women’s World Cup through its brand ethos ‘Movement that inspires’ with Kia Australia and Kia New Zealand conducting local marketing campaigns.

Kia will also conduct the ‘official match ball carrier’ program at all matches by partnering with local grassroots entities to provide a once-in-a-lifetime experience that allows lucky children to carry the official match ball onto the pitch, walking alongside the players and referees.

In addition, Kia will launch an inspirational digital campaign promoting various female football players as role models for children with the aim of developing future leaders of the women’s game.

By Neil Dowling

AdTorque Edge