Isuzu UTE Australia’s general manager of marketing and PR, Mike Conybeare, said: “The remote environment of the South African jungle mixed in with the no pretence nature of ‘I’m A Celebrity …’ is in perfect alignment with our ‘Go Your Own Way’ brand positioning.”
The series, hosted by Chris Brown and Julia Morris, had an opening-night audience of 1.18 million viewers in 2017 and is one of Ten’s most highly anticipated series of the year.
Network Ten head of Entertainment and Factual Programming, Stephen Tate said: “I’m A Celebrity… Get Me Out Of Here! is all about taking celebrities out of their comfort zone in an extreme environment”.
“The Isuzu D-Max is never out of its comfort zone which makes Isuzu Ute’s sponsorship a perfect partnership. Ten is thrilled to have Isuzu Ute’s support for a second year.”
Isuzu will give away a vehicle to a series’ viewer who only has to watch the show, follow the prompts to enter the competition, and choose between an Isuzu D-Max ute or an Isuzu MU-X as their selected prize.
The series starts on Sunday, January 28 at 7.30pm.
By Neil Dowling