Personnel Articles

BILGEN Tug has been appointed head of global brand management for Maserati, based in Modena, Italy.

Ms Tug was previously Maserati’s marketing director for Asia Pacific in Tokyo, a position she held for two years. Prior to that, she served as regional marketing and communications manager for South-East Asia Pacific, based in Hong Kong.

She spent five years with Maserati Australia & New Zealand, most recently as national marketing and PR manager under the Ateco Automotive group based in Sydney. Before that, she served as brand manager.

Prior experience in the automotive sector includes a three-year stint as brand communications manager for Hyundai Motor Company Australia from 2008 to 2011, and as a marketing expert for Porsche from 2005-2007, based in Istanbul, Turkey.

She has also held positions at Citibank Australia, CNH Industrial Capital and the Australian government department of employment and workplace relations.

By Neil Dowling

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