JAGUAR’S concept design vision, the Type 00, has made its debut in Asia with a creative collaboration with renowned Tokyo-based artist and art director Yoshirotten at an immersive visual installation at Tokyo’s Warehouse Terrada G3-6F.

Type 00 premiered to the world at Miami Art Week at the end of last year and has since appeared in the streets of Paris and on an ocean terrace in Monaco. Jaguar said the concept has “unexpected original thinking and fearless creativity” and previews what is to come from Jaguar “as it recaptures the original ‘Copy Nothing’ ethos of Jaguar’s founder, Sir William Lyons.”

Jaguar managing director Rawdon Glover said the debut of Jaguar Type 00 in Tokyo “demonstrates our commitment to the Asian region, with Japan having long been a key market for Jaguar.”

“Our valued clients here appreciate luxury and exclusivity; they are independent thinkers who understand great design and will buy a Jaguar because they feel an emotional connection to the brand and its products.’”

Yoshirotten’s “Tokyo Future 00” installation focuses on the rejection of imitation and embracing creative defiance. It has an electrifying display of light, colour, and sound harmonies, where striking animations and vivid colour projections bring Jaguar’s signature strikethrough motif to life in a conceptual, evolving form. Yoshirotten said: “From the moment I saw Type 00 in Miami, I was captivated by the attention to detail, its beautiful form and vibrant colours. 

“Jaguar’s desire to create something completely new as opposed to something familiar resonates with me. 

“With this installation I wanted to create a space in which the vibrant lights of Tokyo interplay with the bold forms of the car, and interact with the iconography on the car, like the brass leaper and ‘strikethrough’ horizontal lines.”