The company says Ms Ferguson will drive business transformation, modern luxury client experience and commercial outcomes, helping realise the full potential of the business’s global Reimagine strategy in the Australian market.

Following an extensive executive search, Ms Ferguson succeeds Mark Cameron who has returned to the UK with a promotion to global commercial director for vehicle programs and transformation.

Mr Camerson had a successful three-year tenure and headed a profit-led transformation of the Jaguar Land Rover Australia business.

Previously with leading global luxury brands Tiffany & Co and Paspaley, Ms Ferguson brings more than 15 years of leadership experience in retail sales and operations, customer service, and finance.

She has a career in chartered accounting and holds a Bachelor of Commerce from the University of Sydney.

JLR regional director of overseas, Martin Limpert, said: “Penny brings a depth of business experience gained within the luxury jewellery industry.

“As market director and member of Tiffany & Co’s leadership team for Australia and New Zealand, Penny successfully drove the establishment and expansion of their operations in the region.

“With her broad expertise in multi-channel luxury retail operations and finance, customer-centric mindset, and modern leadership style, Penny is well-placed to drive our business transformation in line with the Jaguar Land Rover Reimagine strategy.”

Launched in February 2021, Reimagine is a sustainability-rich reimagination of modern luxury by design, unique customer experiences, and positive societal impact.

The strategy is designed to help Jaguar Land Rover achieve zero tailpipe emissions by 2036 and net zero carbon emissions across supply chain, products and operations by 2039.

By Neil Dowling