It is the only corporate sponsorship for the Jaguar and Land Rover brands, and the only time they are seen together supporting an event.
JLR Australia said the Jaguar Land Rover Driving Challenge was a unique opportunity to showcase the two vehicle brands in the first medal event of the games and that the attendance by the Duke and Duchess of Sussex resulted in “fantastic” exposure.
That exposure was continued with the closing ceremony awarding of the Jaguar Performance Award and the Land Rover Above and Beyond Award.
Invictus’ first tetraplegic competitor, George Nepata from New Zealand, won the Jaguar award and Edwin Vermetten of the Netherlands was awarded the Land Rover award for his outstanding gesture of support on the wheelchair tennis court.
JLR said TV coverage had four million viewers throughout the event, followed by 60 million for the closing ceremony.
In a statement, JLR said the games “allows us to support our love of sport at the same time we can also engage in important corporate social responsibility work that has a real legacy”.
“We want to keep our focus on mobility by creating autonomous and intelligent vehicles that will create a better life for all.”
“We also want to focus on the employability of ex-servicemen in both the JLR business and our retailer network.
JLR CEO Professor Dr Ralf Speth said: “Having been Presenting Partner of the Invictus Games since they were founded in 2014, everyone at Jaguar Land Rover is hugely proud to be a part of the Invictus Games.
“The awards highlight two very special competitors, but everyone’s heroic efforts in Sydney should also be recognised. On behalf of all our employees, I’d like to congratulate every competitor, for what has been a truly memorable and inspiring week of competition,” he said.
The next Invictus Games will be held in The Hague, The Netherlands in 2020.
By Neil Dowling