AUSTRALIA will become the first market for Kia to pilot a dealer marketing campaign run by global digital advertising and marketing company Cartelux which is also a specialist in video production.

Cartelux’s centralised digital marketing solution for Kia’s dealer network is aimed at simplifying and automating the creation, approval and media buying of advertising campaigns.

For Kia dealers, it will also bring the ability for each dealer to personalise the campaign to suit their needs.

Kia Australia’s digital marketing manager Nikolas Souliotis said that success in the digital age was a journey jointly involving Kia and its dealers.

“The Cartelux platform offers an entirely new playground allowing better marketing alignment across national and local tiers through scalable video and data consolidation,” he said.

“This enables us to see consumers through the same lens and drive better results and greater efficiencies – it’s the future of performance-driven retail marketing.

“By working with Cartelux we have been able to provide a new way for Kia to create engaging video content for its dealers.”

Cartelux global general manager Patrick Doble said Kia was one of the world’s most innovative and fastest-growing brands.

“The program for Kia will commence with providing digital video advertising, which geo-targets campaigns based on the dealers’ primary marketing area,” he said.

Cartelux’s use of videos in marketing was initially adopted by the automotive industry but has since moved into other industries and broadened its scale to reach to local, regional and global markets.

Cartelux’s clients include Mini, Nissan, Toyota, BMW, Kia and Volkswagen.

By Neil Dowling