Ms Tan, based in Singapore, will be responsible for the communications and marketing of Lamborghini in the region, including Australia and New Zealand.
The company said she holds a Bachelor of Arts majoring in Economics and Chinese Language from National University of Singapore, bringing a deep-rooted understanding of communications and customers in the luxury sector.
She joins Lamborghini with more than 15 years of experience in retail and product marketing, as well as corporate branding and communications from a diverse background ranging through fashion and fine jewellery to luxury home décor and fragrances.
Prior to Lamborghini, Ms Tan had worked with Swarovski for 12 years, where she drove significant growth in brand visibility and presence including sales in the various Asia Pacific markets.
Joining Swarovski as head of marketing for South-East Asia, she moved into regional corporate communication roles for Asia Pacific and was most recently the Asia Pacific head of corporate communications and PR, which also encompassed responsibility for range development.
Automobili Lamborghini’s Asia Pacific region director Francesco Scardaoni said: “We have achieved significant milestones and record-breaking sales performances across the Asia Pacific region last year thanks to our exciting product portfolio as well as the active brand and product communications to engage with our customers and media.
“With the appointment of the new head of Marketing and PR for Asia Pacific, we are confident that Tricia will drive the Lamborghini brand to the next level through impactful marketing and communication initiatives in the region.”
By Neil Dowling
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