Mr Crombie-Brown, based in Sydney, has extensive automotive industry expertise and has been part of the Volkswagen family – in which Lamborghini sits – for 10 years.
He replaces Andrea Ruggiero who has returned to the company’s headquarters in Italy.
Lamborghini has also appointed Raffaele Garribba as responsible for overseeing the regional sales management for South-East Asia including Taiwan, Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam.
Mr Garribba, based in Singapore, succeeds David Sfrecola who has relocated within the company to Japan.
Mr Garribba has been part of the Lamborghini team for almost 10 years, previously in roles in sales planning, operations, marketing and advisory.
Automobili Lamborghini Asia-Pacific region director Francesco Scardaoni said: “Having recently joined Automobili Lamborghini Asia-Pacific and recognising its great potential for growth, we welcome both Raffaele and Peter to continue this trajectory with their extensive background in various facets of the automotive business.”
“We are confident they will both assist the Asia-Pacific team with its exciting ongoing success, achieve set benchmarks and assist in crucial planning for years ahead.”
By Neil Dowling