LIQUI Moly Australia has promotedted Jacob McBride to state sales manager NSW and ACT. 

He joined Liqui Moly Australia in November 2023 as a field sales representative for NSW and the company said he has quickly established himself as a high-performing and highly respected member of the sales team. 

Jacob McBride state sales manager NSW and ACT, Liqui Moly Australia

“Through his strong customer relationships, consistent sales growth and commitment to supporting Liqui Moly’s partners across the state, Jacob has played a significant role in the company’s continued success in the NSW market,” the company said.  

In his new role, Mr McBride will be responsible for leading the NSW and ACT sales team, driving strategic growth initiatives and further strengthening relationships with distributors, workshops and retail partners throughout the state.  

Liqui Moly Australia managing director and CEO Vincent Prinzing said the promotion recognised Mr McBride’s strong performance and leadership potential. 

“Since joining Liqui Moly Australia, Jacob has consistently demonstrated a genuine passion for our brand, exceptional customer focus and a results-driven approach,” he said.  

“His knowledge of the market, commitment to our customers and ability to build strong relationships have made him a valuable asset to the business.   

“We are delighted to see him take this next step in his career as NSW and ACT state sales manager.  

“I am confident in his ability to lead and support the team across these states while continuing to deliver excellent customer service in his own territory, and I look forward to his continued success.” 

Mr McBride said: “I’m excited to step into this role and continue building on the strong momentum we’ve created across NSW and ACT. 

“Liqui Moly has an outstanding team, exceptional products and passionate customers, and I’m looking forward to strengthening those relationships while helping drive the next phase of growth in NSW/ACT.” 

The appointment reflects Liqui Moly Australia’s commitment to developing talent from within the organisation and investing in the future growth of its Australian operations. 

Liqui Moly offers a global range of about 4000 automotive chemicals: motor oils and additives, greases and pastes, sprays and car care, glues and sealants.   

Founded in 1957, it develops and produces its motor oils and additives in Germany where it has been voted the best brand in the lubricant category for many years. The company sells its products in about 150 countries.