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SYDNEY is soon to get a new Mercedes-Benz showroom with the Lei Shing Hong dealership expected to open late next year in Croydon.

The dealership, costing about $50 million according to council plans, is set over five levels overlooking Parramatta Road, will be known as Mercedes-Benz Croydon.

The new showroom, built by LSH Auto Australia, is being developed at the corner of Parramatta Road and Lucas Road in Croydon. It is LSH’s second Mercedes dealership in Sydney and its fifth Benz store.

The five-level building sits on a 6347-square metre site and features rooftop parking with the multi-bay service workshop and parts and training rooms in the basement.

There is also a basement mezzanine that adds more customer and service parking, a cleaning area and pre-delivery spaces.

The ground level is for the commercial vehicles including vans and the X-Class ute range. It has a six-vehicle showroom, lounge, sales offices, customer parking and a service drop-off area leading to an outside area with parking for 10 display vehicles.

Level one is devoted to the Mercedes-Benz passenger-vehicle range with showroom space for up to 30 vehicles, a lounge, delivery area and sales consultant rooms.

The level above has specialist AMG vehicles, administration and parking.

LSH is the world’s largest Mercedes-Benz passenger-car retail group, with 240 Mercedes-Benz outlets in over 110 cities, including five in Australia.

It currently owns and operates Mercedes-Benz Sydney and AMG Sydney Airport, Mercedes-Benz Melbourne and Mercedes-Benz Melbourne Airport and Mercedes-Benz Brisbane after buying the previously Mercedes-Benz Australia/Pacific-owned flagship dealerships over the past three years.

LSH has Mercedes-Benz dealerships in China, Taiwan, South Korea, Cambodia, Germany and the UK. In 2017, it sold more than 250,000 new cars.

Last year it delivered the world’s first stand-alone AMG Performance Centre at Sydney airport and last month introduced a website that gave customers direct access to its service and history.

LSH Auto Australia managing director John Good said that the website is its “online corporate showcase, to both the business and consumer audiences and it points to the exciting future for the company as an Australian premium automotive retail standard-setter”.

By Neil Dowling

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