The campaign started last month with radio, TV and digital advertising and now has moved to the outdoor arena that culminates at Sydney’s Central Station in Elizabeth Street.
MG Motor Australia marketing director Danny Lenartic said the campaign was “designed to drive desire, and educate new customers on the affordable enjoyment of driving an MG”.
“MG Motor is carefully building the brand in each market, tailoring the Sydney campaign to the media habits of auto intenders, whilst looking ahead to long-term success,” he said.
“The purpose of this campaign is to stand out from the general end-of-financial-year noise with a slightly different take on a standard retail methodology.
“This embodies the culture of MG Motor’s approach to motoring, and making it fun for life, for everybody.”
MG’s FUNancial Year Sale station domination can be seen at Central Station until July 7.
By Neil Dowling
