The competition invites fans to post a video on how they “Live Outlandish” to coincide with the launch of the brand’s latest Outlander SUV.

Mitsubishi Motors Australia Ltd general manager of marketing and product strategy, Oliver Mann, said the four-week competition will “celebrate the nation’s newfound freedom” with a campaign that includes the entrant’s opportunity to star in their own video.

He said this was the biggest Australian automotive campaign ever launched by TikTok.

The TikToker with the winning video will win the all-expenses-paid 10-day family holiday, along with the chance to test out the new Outlander.

It has been kicked off by Australian creator Dylan Pawson who, with his brother Brodie, are known for their explosive parkour antics.

Dylan started the competition with a video of himself jumping out of an Outlander, somersaulting over rocky terrain and diving off a cliff.

MMAL said that other creators encouraging Australian TikTokers to embrace their adventurous spirit and show how they and their family are ‘outlandish’ include pint-sized skateboarder Polly Anna Sk8 and influencer Zara Liang. 

“At just two years of age, Polly Anna has amassed more than one-million followers on TikTok thanks to her outlandish skating tricks, while Zara documents her father’s outlandish Kung-Fu inspired routines,” MMAL said.

The program will be produced in partnership with Foxtel Media and Dundas Media with the family road-trip curated by travel commentator Jason Dundas. 

Foxtel Media’s head of brand and content partnerships, Alex Wright, said the partnership with Foxtel, Mitsubishi, TikTok and Dundas Media creates new ways for Mitsubishi to interact and engage with audiences.”

Ms Wright said the program will be a one off “Live Outlandish” special airing on Foxtel in early 2022.

MMAL said the competition was inspired by a recent Mitsubishi survey which found a third of Australians felt more adventurous and were willing to try something new, compared with before the pandemic.

The survey also indicated that 40 per cent of Aussies are planning to prioritise travel within their home state in the coming months.

“The term outlandish – a word historically associated with something unfamiliar or sometimes bizarre – has now taken on a range of meanings for Australians, including stepping outside of one’s comfort zone and enrichment through new experiences,” MMAL said.

“The survey found that 12 per cent of Australians simply associate the term with ‘being yourself’.”

The #LiveOutlandish challenge is running on TikTok until December 5 and the winner will be announced on December 16, 2021.

By Neil Dowling