The MI-Playground (pronounced “my playground”) concept was unveiled in Japan at Mitsubishi’s headquarters in Tamachi, Tokyo.
The concept showroom is based around Mitsubishi’s “Drive your Ambition” brand message and aims to “serve as a field of interaction and inspiration” to display the brand’s culture and technologies.
“MI-Playground refers to an idea that everyone can experience and enjoy this platform, where ‘M’ stands for Mitsubishi Motors, and ‘I’ stands for intelligent, inspiration, ingenious and interaction,” the company said.
“MI-Playground marks the company’s dedication to continuously enriching customer experience that feels personal, adventurous and progressive.”
The company said the showroom is about maximising the customer experience and expects to bring visitors an enjoyable experience to test the latest Mitsubishi models and feel closer to the brand.
“The overall design honors the brand history and presents a clean and modern design with the brand’s corporate colors, white and black, which are used as base colours and accentuated with wood pattern to provide a sense of warmth and familiarity,” it said.
The showroom is built on two levels with the ground floor designed for vehicle display. Mitsubishi plans to add displays for its concept cars and workshops for the future.
On the upper level is a lifestyle space with a cafe and lounges. This level connects with Tokyo’s Tamachi railway station.
As reported by GoAutoNews Premium in August last year, Paul Wakeling Mitsubishi at Campbelltown in Sydney’s outer southwest became the first dealership in Australia to roll out a Mitsubishi Motors’ global customer identity program.
The new global visual identity design was unveiled in July 2018 and is designed to complement the global brand tagline, ‘Drive your Ambition’.
Mitsubishi Motors Corporation said at the time it was rolling out the new retail design across 5000 dealerships globally.
By Neil Dowling
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