Personnel Articles ,

REBORN fun car company M has appointed Nick English, the co-founder of Bremont Watches, as executive chair.

Moke International, claiming to be the first heritage automotive brand to go 100 per cent electric since its 2022 inception, is in talks with strategic partners and investors as it moves into its growth phase.

Along with his brother Giles, Mr English founded British luxury timepiece manufacturer Bremont Watches in 2002.

Nick English

He remains a board director of Bremont and now joins Moke, a privately owned British business that has sold more than 500 vehicles and has an order book with 800 vehicles.

The company said: “This strategic leadership change heralds an exciting new chapter for the iconic Moke brand, which was established in 1964 and is celebrated for its distinctive blend of heritage and innovation.

“Moving into its growth phase, Mr English joins at a pivotal time as Moke progresses with strategic partners and investors to pursue further international advancement.

“His vision and expertise will be instrumental in driving Moke’s expansion and continuing its legacy of delivering exceptional and unique vehicles to freedom fighters in beautiful locations around the globe.”

Mr English said: “I am thrilled to be joining Moke International at such a pivotal time. The MOKE brand holds a special place in automotive history, and I look forward to working with the talented team to build on its legacy, continue and grow the manufacturing of the cars in the UK, and explore new opportunities for innovation and expansion.”

As part of this transition, Isobel Dando will be stepping away from her role as CEO, which she held for the past four years.

Moke has raised $A53 million of investment to date, which it has deployed to re-shore production to the UK, secure its trademark, and engineer and homologate the electric Moke in both the US and Europe.

It was the first electric vehicle with no roof or doors to achieve M1 Small Series approval in Europe and the first to be granted NHTSA and EPA approval in the US through the Low Volume Vehicle Manufacturers Act.

The electric Moke is predominantly made of European parts and is manufactured in the UK.

By Neil Dowling

AdTorque Edge