Personnel Articles

THE 113-year-old Morgan Motor Company has appointed Steve Morris as executive chair and named Massimo Fumarola as CEO.

Both will focus on the strategic growth of the business and drive mission-critical themes such as new product development following the recent launch of the all-new Morgan Super 3, the advancement of Morgan’s electrification strategy, innovation in craft-oriented manufacturing and the ongoing global promotion of Morgan.

Mr Fumarola, whose focus will be more operational, was previously chief project management officer and member of the management board at Automobili Lamborghini.

Morgan chair and outgoing CEO Steve Morris described the decision to recruit Mr Fumarola as “an extremely important appointment for the Morgan Motor Company”.

“Massimo joins Morgan at a time when it is perfectly primed and positioned for future growth and further success,” he said.

“Therefore, it’s crucial that we have found someone of Massimo’s calibre, passion, and experience to work alongside me to help further cement the company’s recognition as one of the world’s most iconic sports car brands.”

Mr Morris has been appointed executive chair, a role he said he was “incredibly proud” to be appointed to in his 40th year with Morgan.

“To have led a team at Morgan that is, without doubt, the driving force behind many of Morgan’s notable successes is incredibly satisfying,” Mr Morris said.

“Managing change is an important aspect of business leadership, I have established an ethos and ability for Morgan to embrace change and identify opportunity.

“This has become one of the inimitable traits of Morgan, one that gives Morgan the capability to adapt and prosper. I am excited to work with Massimo for many years to come and to see the company reach even greater heights of success, underpinned by passion, soul, heritage, and distinctive products.”

Mr Fumarola said: “Morgan Motor Company has a unique reputation for its rich heritage, distinctive styling, and superlative craftsmanship.

“As a sportscar enthusiast, it’s an enormous honour to join such an iconic brand as CEO and work together with Steve to help amplify everything the company stands for.

“When I was a young boy, our neighbour had a Morgan, and I dreamt of driving a Morgan myself one day.

“For me, a Morgan is the best combination of pure vehicle dynamics, lightweight design, driving pleasure, quality refinement, functional design, and courageous engineering.

“Morgan sportscars are not about performances, they are about a truly authentic, unconventional and exhilarating driving experience. They stand for joy, freedom, individuality, self-confidence and aspirational lifestyle.

“Morgan has a timeless value proposition to ensure a best sensory customer engagement. I look forward to working together with the team and with our dealers to promote this unique brand globally.”

Morgan recently revealed the Super 3, an all-new take on its 113-year legacy of three-wheeled vehicles, which is now on sale in Europe. The new model is the company’s first “clean sheet” design since the launch of the Aero 8 in 2000.

Morgan’s majority shareholder is Investindustrial that purchased its stake in March 2019.

The Morgan family, the senior management team and the workforce retain a shareholding of the company and work alongside Investindustrial.

By Neil Dowling

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