The appointment comes as Carly embarks on its recently-implemented vehicle supply strategy, which is a crucial expansion period for the company.

Carly said Mr Loeffler is a well credentialed finance professional with experience across global organisations and in the healthcare and media sectors.

He will have responsibility for Carly’s finance, accounting and financial strategy development.

Mr Loeffler is a chartered accountant and has more than 20 years of executive experience in Australia and Singapore, driving business growth, implementation of strategy, board reporting and modernisation of finance processes and systems.

He joins Carly from magazine publisher Are Media, having previously held key finance positions at St Vincent’s Health Network, Nine Entertainment Co and Yahoo! Inc., as well as providing CFO consulting services to a wide range of companies in Australia and Singapore.

Mr Loeffler holds a bachelor of commerce and bachelor of laws from the University of New South Wales and is a graduate of the Australian Institute of Company Directors.

Carly CEO and director Chris Noone said: “I am very pleased to welcome David Loeffler to the Carly management team as we scale up our vehicle supply activities to meet the significant demand for car subscription from businesses and consumers.”

Mr Loeffler said: “I am very excited to join Carly as it capitalises on the solid foundation it has created as a leader in the car subscription industry.”

By Neil Dowling