Personnel Articles

BMW Group has appointed Matt Schmidt as its new general manager for BMW Sales in Australia.

Mr Schmidt has worked within the BMW Group over the past 22 years in sales and marketing roles.

For the past three years, he has been head of Mini Australia and New Zealand which BMW said had proven to be a significant milestone in his career as he worked with a strong team to build on the brand’s success.

“Together, they achieved an all-time sales record in 2023 across both Australia and New Zealand,” the company said.

“As Matt assumes his new position, he takes on exciting opportunities by working closely with 48 dealers nationwide to capitalise on the growing demand for electric mobility in the market, all while maintaining BMWs premium leadership position in the market.

“Currently, we offer 12 fully electric BMW models, including six variants priced below the Luxury Car Tax threshold.

“By later this year, this number will grow to 16 fully electric models. We are proud to offer the most comprehensive range of electric vehicles in the market, which underlines our commitment to electromobility.”

Mr Schmidt has worked in departments including spending almost three years as special vehicles manager, responsible for achieving production, wholesale, retail and financial targets for BMW 7 Series, 6 Series and all BMW M models.

Tasked with the purpose of maximising wholesale revenue and contribution margins, the special vehicles manager’s role supports the wholesale and retail environments ensuring the continued market success of the brands most revered flagship models.

He also was brand communications manager for Mini, responsible for the overall strategic planning preparation and execution of all marketing for the brand in Australia.

That included being tasked with creating long-term ongoing customer demand for the Mini brand through smart, innovative and cost effective through-the-line communications that maintain brand integrity and deliver segment leadership.

By Neil Dowling

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