Personnel Articles

AUDI of America has appointed Sara Whiffen as vice-president of strategy and new business, responsible for driving forward the region’s business strategy and supporting overall global strategic objectives.

Ms Whiffen has more than 20 years of business strategy experience. She was previously founder and CEO of Rohvi, a data-driven tech startup enabling mid-tier luxury and above fashion retailers to engage customers through strategic and sustainable trade-in programs.

Before Rohvi, she worked as a managing partner at Insights Ignited as well as for Toyota North America as a managing director where she was responsible for strategy development and the execution of several new products and services.

“It’s an extremely exciting time to join Audi, especially as the auto industry is reimagining mobility solutions with customer expectations at the core,’’ she said.

“I look forward to developing and deploying new strategies that offer customers greater flexibility and also drive our business.”

Ms Whiffen will report to Audi of America president Daniel Weissland. Mr Weissland said: “Sara joins Audi as a leader with deep experience reimagining and evolving business models.”

“She understands how to develop successful business strategy in today’s competitive marketplace, and has the expertise needed to identify important growth opportunities for Audi in the US.”

By Neil Dowling