He was previously head of partnerships at Prospa and operated a consultancy business.

Mr Brgudac has held various senior positions, including as senior manager, sales and operations at IAG and most recently head of partnerships at SME lender Prospa, where he spent five years educating the industry about fintechs, advocating for small businesses, building the company’s award-winning brand and developing new and existing partnerships.

The announcement follows the recent appointment of a new business development manager in Western Australia, Peter Fullwood, for Nodifi, to meet the increasing demand for its services in the west.

Mr Fullwood’s role is to support all broker and dealer partners in WA. His appointment reflects the state’s solid growth in 2021 and signals continuing ambitions inline with Nodifi’s business development strategy.

Nodifi said that WA has seen significant growth in demand for leisure goods, including caravans, and supporting vehicles as well as commercial assets. The state’s enthusiasm for domestic tourism and support for its construction industry underline the demand.

Speaking on the new role, Mr Brgudac said Nodifi’s recent achievements and future projects as key points to joining the fintech.

“I’ve been lucky enough to see the progression of Nodifi over several years through relationships that have been developed in previous roles,” he said.

“What has stood out in that time is the progressive nature of the business, a fundamental aspect that has placed Nodifi where it is today.

“Nodifi is a business that continually strives for excellence and one that truly wants to make a positive impact on the broking industry.

“What’s on the horizon for the group is incredibly exciting and I’m looking forward to being a part of it.”

Nodifi chief executive officer, Tom Caesar, says the new appointment shows how serious Nodifi is to establish itself as a leading fintech.

“It should come as no surprise as to how well-respected Alex is within the industry, a profile Alex has built through his many career accomplishments,” Mr Caesar said.

“To be able to recruit someone of Alex’s experience and calibre is testament to the work Nodifi has done and the new projects on the horizon – it’s truly an exciting time for the business.

“We’re looking forward to having Alex join the team and lead the rollout of some significant new initiatives.”

By Neil Dowling