PCA is distributed in Australia by Inchcape Australia that also distributes Subaru. Ms Fraser was previously assistant public relations manager for Subaru.

At PCA she replaces Daniel Khan who has moved to become PCA’s product manager.

Ms Fraser is a former automotive journalist and has worked within Inchcape’s Trivett retail business with responsibility for its digital offerings. She had worked with Subaru for more than three years.

Inchcape Australasia managing director Colin Christie said: “Chloe’s appointment is the latest in a series of internal promotions that highlight Inchcape’s dedication to developing exceptional talent within our business.”

Ms Fraser’s appointment comes at a pivotal time for PCA as it prepares for a line-up of new models and near future hybrid and electric vehicles.

PCA general manager Kate Gillis said: “With the strong product offerings from Peugeot Citroen, particularly in the electric and plug-in hybrid electric vehicle (PHEV) markets, it is vital we strengthen our support of this with Daniel stepping into the product manager role full time.

“This has created a fantastic opportunity to welcome Chloe to the Peugeot Citroen Australia team, whose expertise will help generate further momentum during this exciting period.”

By Neil Dowling