Penske exits Ducati

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DUCATI Australia has expanded its partnership with motorcycle retailer Peter Stevens Motorcycles after one of its previous dealers, Penske Automotive, ended its agreement.

Penske Automotive, which operated Ducati Melbourne West at Essendon Fields, will be replaced with an expanded operation from Peter Stevens, including a service centre at Ringwood.

Peter Stevens, which currently operates the Ducati Melbourne showroom and service centre, will also open a new Ducati showroom in the third quarter of 2024.

In mid 2025, it will further expand the Ducati footprint with the opening of a new showroom in Geelong servicing clients southwest of Melbourne.

Ducati said these developments followed a dealer network restructure in Melbourne which, among various changes, included the cession of Ducati Melbourne West dealership of US operator Penske Automotive Group.  

Sergi Canovas

Ducati Australia managing director Sergi Canovas said these changes were important to the business.

“The Ducati brand has seen enormous expansion across the national dealer network and these latest developments will ensure a strong, continued presence in Victoria with two new state-of-the-art facilities for Ducatisti in Ringwood and Geelong,” he said.  

“Peter Stevens Motorcycles is a trusted Ducati partner with several industry-leading dealerships around the country, including the successful Ducati Melbourne showroom. 

“By growing our partnership with the Peter Stevens Motorcycles Group, we can ensure the right mix of locations and service offerings throughout the inner and outer Melbourne areas now and into the future.”

Mr Canovas said that with the cession of Ducati Melbourne West “we sincerely thank the team for their hard work and dedication these past years, and wish them all the very best.”

The addition of two new Ducati showrooms and service centres within the Peter Stevens Motorcycles family means that Ducati enthusiasts in the Melbourne region will continue to enjoy the same high level of client experiences and aftersales support they have come to expect from the Ducati Melbourne dealership. 

Peter Stevens Motorcycles managing director said that the Ducati brand was synonymous with quality and craftsmanship.

“Its passionate clients expect nothing less than those same premium standards when it comes to customer experience,” he said.  

 “As the proud operators of Ducati Melbourne, we’re excited to open two new locations in 2024 and 2025, and keep flying the Ducati banner high across even more of Melbourne and beyond. 

Darren Munro

“We’re looking forward to welcoming our existing clients and Ducatisti, as well as new members to the family, to our new home in the coming months and, of course, again later next year. 

“We look forward to engaging with the valued clients of Melbourne West and ensuring they continue to receive the highest level of customer service and experience with  the Ducati brand.”  

The announcement of two new Ducati locations in Victoria continues a period of growth for both the Ducati brand in Australia as well as its national dealer network. 

In February this year, an all-new Ducati Cairns showroom and workshop opened for Ducatisti in Far North Queensland, while in the second half of this year a new Ducati Adelaide showroom and service centre will start operations. 

Ducati Ringwood and Geelong will join the Bologna-based motorcycle manufacturer’s global sales network, which now has more than 800 points of sale in more than 90 countries. 

By Neil Dowling

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