AUSTRALIAN fintech company youX has appointed Matt Perry as chief commercial officer.

His appointment strengthens the youX leadership team as it accelerates lender integrations, advances product commercialisation and expands programs with OEMs, dealers and brokers.

Mr Perry has more than 25 years of experience and is well known across the asset finance industry in the UK and Australia.

Matthew Perry, youX, chief commercial officer

His experience spans some of the major industry players including Eric Insurance, St George, Angle Auto and most recently head of product at Pepper Asset Finance.

As CCO, he will focus on advancing go-to-market strategy, expanding embedded lender integrations, turning youX’s tech offerings into measurable commercial outcomes for partners and scaling OEM, dealer and broker programs.

youX CEO Simon Penhaligon said: “Few, if any people have Matt’s mix of real-world, boots on the ground experience as well as a holistic, informed view of where auto finance is headed.

Simon Penhaligon

“We are pumped to have him back. Matt gives us executive depth and gives existing and prospective partners peace of mind.

“Matt’s a heavy hitter. His appointment is a signal that we’re serious about this category.”

Mr Perry said: “youX has always stood out to me as one of Australia’s most forward-thinking fintechs, with purpose, capability, and a genuine focus on empowering dealers, OEM’s, lenders and brokers through technology.

“I’m excited to be part of the team and build on youX’s existing success and importantly, help drive the next phase of sustainable growth.”

youX is an Australian fintech company with multiple technology offerings that help dealers, OEM’s, lenders and brokers simplify and scale asset finance.

It delivers embedded lender integrations, point-of-sale and web lead qualification, data analytics and practical AI retention and application management tools that make it easier to originate, approve and deliver finance.