Peugeot Australia has loaned Australian-based DriveMyCar a total of 110 new vehicles to be operated through the program which is now active in Sydney and Brisbane. Melbourne is close to opening soon.
The Peugeot vehicles on offer are the 208 hatch, 2008 small SUV, 3008 mid-size SUV and some 508 wagons.
In March last year, Subaru Australia placed 101 Imprezas with the rental group and then followed up with 105 XV SUVs in October.
Subaru Australia managing director Colin Christie said at the time that the involvement with the brand allowed a “try before you buy” opportunity for customers.
The Peugeot involvement will allow renters to hire the cars for between four days and up to a year. Prices are from $29 a day or $199 a week, including insurance. The rental is also open to Uber drivers.
DriveMyCar CEO Chris Noone said the arrangement allowed customers to experience a brand like Peugeot which was not possible with traditional car rental companies.
“We seek to align ourselves with companies like Peugeot that can embrace the opportunity to engage with customers in innovative ways that deliver real value,” he said.
Peugeot Australia managing director Anouk Poelmann said “Peugeot Australia is excited to partner with a like-minded, innovative company in DriveMyCar and the addition of Peugeot vehicles to their fleet is a great opportunity for customers to sample our fantastic product in an entirely new way”.
DriveMyCar is a peer-to-peer rental service that was started to allow car owners to rent their vehicles to verified renters.
It is part of listed company Collaborate Corporation Ltd that focuses on “collaborative consumption”, “peer-to-peer” or “sharing economy” businesses under the DriveMyCar, MyCaravan and Mobilise names.
DriveMyCar has so far managed over 11,000 rentals and paid over $7.1 million to vehicle owners in rent fees.
By Neil Dowling