News, Real Estate

POLESTAR has expanded its dealer network with three more outlets, called ‘spaces’, bringing the national coverage to nine.

The three additions – in Penrith in New South Wales, and Geelong and Doncaster in Victoria – follow the opening in 2024 of Polestar Adelaide and a flagship ‘space’ in Sydney.

Polestar has also relocated the existing test drive and handover centre in Port Melbourne to South Yarra.The Alexandria Space in Sydney will be relocated to Rushcutters Bay, and Polestar Perth – within the same precinct as Volvo – will be upgraded to provide West Australian customers a full Polestar space experience.

The company said that the expanded and updated network of spaces is part of Polestar’s global shift away from online-only retail to what it terms “an active selling model” based on a traditional franchise with online capability.

It said this change would make it “easier for customers to test drive and buy cars online and in-store.”

Globally, Polestar and its franchisees plan to increase retail spaces by 75 per cent between now and 2026.

The company said that in Australia, customers have access to a network of 14 service partners points at Volvo Service Centres around Australia to handle maintenance and accessories.

Polestar Australia head Scott Maynard said: “This year will be the biggest yet for Polestar Australia, and our expanded retail network is a key reason.

“Our expansion into Penrith and Geelong, along with the relocation of key city sites, is putting Polestar in front of more people in more places.”

Scott Maynard

Polestar year-to-date (to February 28) sales for 2025 now total 207, with the latest Polestar  model at 144 units sold, nearly triple that of the first of the brand’s EVs, the Polestar 2. The newer Polestar 3 has sold eight units this year. 

In 2024, Polestar expanded its range to three models with two new electric SUVs – Polestar 3 and Polestar 4 – joining Polestar 2 on Australian roads.  

Polestar 2 is the first fully electric model from Polestar, available in three variants with a combination of standard range and long-range powertrains priced from $62,400 plus on-road costs.

Polestar 3 is a large SUV available in two long-range dual-motor variants. A long-range single-motor variant will join the range in 2025, with more than 700km of range on the WLTP test cycle.

Polestar 4 combines coupe styling with SUV cabin room by using an innovative design featuring no rear windscreen and a high-definition rear-facing camera. It is the fastest Polestar to date, capable of 0-100km/h in as little as 3.8 seconds.

Polestar plans to launch the Polestar 5 GT in 2025, followed by the Polestar 6 roadster and Polestar 7 compact SUV. 

The brand manufactures in North America and China and plans to expand production to Europe for the Polestar 7. 

The company recently secured additional loan funding of up to $A850 million and renewed its green trade finance facility to $A900 million.

By Neil Dowling

Manheim
Gumtree
Manheim
Manheim
MotorOne
ConnectedVehicles
AdTorque Edge
Gumtree
Impel
PitcherPartners
DealerCell
Schmick