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PRESTON Motor Group has expanded into motorcycles with plans early next year to open a Ducati dealership in Melbourne’s Essendon Fields.

Ducati Melbourne West will open in January, down the road from PMG’s Polaris showroom in Wirraway Road. PMG has two Porsche showrooms and the move further bonds the dealership’s relationship with the Volkswagen Group given it owns Ducati.

PMG said it planned a premium customer experience with sales of the entire Ducati and Ducati Scrambler range as well as apparel and accessories and a high level of sales and service with trained technical personnel. 

PMG CEO Robert Gattereder said: “We are excited to add another premium and prestige brand to our stable and look forward to exceeding customer expectations. 

“As a passionate motorcyclist, I am thrilled to introduce motorcycles to our organisation and I very much look forward to enjoying the passion that exists within the Ducati family and community.

Ducati XDIavel

“Our aim is to make it a flagship site in Victoria and a destination for Ducatisti.”

Ducati Australia and New Zealand managing director Sergi Canovas said the company was proud to partner with PMG.

“After a long association with Porsche, we are confident in PMG’s ability to deliver the passion, experience and expertise that reflects the global Ducati dealer network,” he said.

“With a large and passionate community of Ducatisti existing in Melbourne, we once again prove that we are committed to seeing the community continue to grow with the addition of a key state-of-the-art dealership.”

Ducati now distributes its motorcycles in Australia and New Zealand after last year taking back the agency from independent business NF Importers who had represented the brand for 55 years.

Ducati motorcycles and its accessories and technical and lifestyle apparel are distributed in 90 countries. In 2019 Ducati delivered 53,183 bikes to customers, consolidating its sales over the 50,000-bike threshold for the fifth year running.

By Neil Dowling

AdTorque Edge