Digital video advertising solution business Cartelux has appointed Raoul Picello as global industry lead Automotive to work with OEMs in Asia Pacific, Europe, Africa and the Americas.

Mr Picello will also influence new product development of Cartelux solutions for the industry. He has a global automotive industry career with 30 years’ experience in luxury and volume brands and held managing director roles in Europe with Toyota, Mazda, Nissan and Kia.

He joins Cartelux from Infiniti Motor Company where he was managing director of Asia and Oceania.

He also previously served as Infiniti’s vice-president of Western Europe and Russia, as vice-president of sales for Nissan Europe and as vice-president of sales and marketing for Fiat in India.

Cartelux founder and CEO Josh Williams said: “Raoul is a highly respected automotive industry leader and it is an honour to be working with him as we rollout global programs for the world’s most innovative automotive manufacturers.”

Mr Picello said Cartelux “is by far the best marketing tool for dealers I have seen in my three decades in the automotive industry.” Cartelux is currently rolling out global programs for multiple automotive manufacturers.

By Neil Dowling